Order Entry and Its Effects
The order entry practice enables a small brokerage firm to act as a large one. More over this reduces their working cost and also enables them to earn more as Payment for Order Flow (PFOF). Market makers or brokers pay PFOF to brokers, as a compensation for the constant orders coming from these firms. The PFOF rate differs with markets and market makers, from 1 to 5 pennies per share.
Order routing occurs in markets like NYSE, NASDAQ and AMEX, where NYSE and AMEX order routing is know as ‘third market’. Today, order routing is the main factor responsible for the liquidity in lower tier issues. According to SEC rules, the brokerage firm must give its order routing, if any, in its disclosure and also have to inform the same to the trader annually.
This information is provided by NobleTrading.com, a worldwide brokerage firm, offering direct access services for online stocks trading, options trading, futures trading, commodities trading and forex trading on a variety of trading software platform.





















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